E-Marketing

Where Marketing and Sales Intersect

Where Marketing and Sales Intersect

All marketing experts agree that business people must narrowly define their niche market. The more specific you can be, the more likely your intended audience will buy.

People new in business believe everyone can use their service and product. However, upon careful analysis, they gradually understand that the broad approach actually reduces the sales volume. Have you ever been persuaded to try a new venue just outside of your core competency? It’s almost a guarantee to be a disaster. The following problems present themselves:

1. Those outside your target area do not understand your entire offering

2. You are not familiar enough with their vocabulary to motivate into action

3. The benefits of doing business with you become blurred

This is the point where sales and marketing intersect. To be able to sell, you must be able to identify what is of most importance to your audience, what their pain points are, and how you can solve their problems.

When you wander from your core audience, a lack of understanding is evident on both sides and sales are severely halted.

Here are a few questions to consider: Can you succinctly describe your niche market or who is your preferred clientele? Are you clear who you can and cannot easily help? Are you consistent in remaining true to your preferred audience? If you have ever strayed, you will understand the importance of these questions.

My Story:

When I first began my business, a marketing pro endlessly quizzed me about my expertise and the type of clients I prefer. She hammered the point that while almost everyone can improve their selling skills, I would work best with entrepreneurs, network marketers and beginning salespeople who have only 0-5 years experience in business or a sales career.

This narrowly defined niche market is easy to express when networking and helps me to remain on track when seeking new business. However, even the sales pro will err from time to time. I am guilty of having recently wandered from my core market.

I spoke to a group of people who are not in direct sales but need to sell themselves to the executive level. The talk was very straight forward and easy to prepare. Selling one’s ideas is the same process as selling a product or service to a client. I was able to convey the information they needed and appreciation was expressed.

However, this appreciative audience saw no need for further services, because they are neither entrepreneurs nor sales professionals. On some levels, you might say it was a waste of time. Altruistically, I’m glad many found the information I shared helpful. I did, however, re-learn the lesson to not stray from my niche in the future. Just the opposite proved to be true last weekend at a convention where I attended as a vendor. The attendees were people either just beginning a business or in their first couple of years of being in business and were looking for ways to grow their venture more quickly.

The event was the most exciting I ever attended as a vendor because I was surrounded by attendees who were in need of my products and services. I found my niche market.

Tags: Intersect, Marketing, Sales

Online Marketing Tops Sales Promotion

Online Marketing Tops Sales Promotion

The success of your marketing campaigns are evaluated by the contrary in your resources and your advantage. Based on that condition, online marketing becomes the top choice for your sales promotion.

 

Present day advertising and promotional campaigns make extensive use of the internet. Online marketing has grown rapidly over the years because it can reach not only the local but the global audience as well. Sometimes, online marketing is called other names like e-Marketing, Search Engine Marketing, online advertising, web marketing or i-marketing. Because of the high demand these days, you can find professional online marketing consultants who can help you with your online marketing plans.

 

In order to maximize the benefits that a business can get, the following areas of business promotion are mainly utilized by online marketing consultants.

You can also tap into these areas for your own marketing efforts:

 

Global Market Reach. Businesses that use the internet to promote their products and services can reach the global market. With traditional marketing media, you can only reach a limited audience of mostly local customers. On the other hand, online marketing can effortlessly tap new possibilities because they can cover any region that has internet access around the world.

Broader Scope. Online marketing will give you the chance to reach a wide range of consumers through several means. And because of this feature, you can offer a wide array of products and services too.

Interactivity. Compared to traditional marketing, there are more opportunities to interact with consumers when you use the internet for marketing. If you prefer real time conversations with customers and other companies, it can also be made possible with the advanced internet tools for communication as well as through your website itself.

Immediate Measurable Statistics. With online marketing, you can easily obtain immediate impact statistics to the introduction, visibility and sales of your products and services. Unlike traditional advertising, you can be evaluating the statistics of your campaigns and make adjustments as needed.

With all of the above mentioned attributes of online marketing, you can further enhance your marketing strategies by choosing the most suitable method of putting your plans into action. With the advancement of internet technology, you can be assured that your efforts will not go to waste if planned carefully and implemented effectively. In due time, you will see your sales soar and your business flourish.

Tags: Marketing, Online, Promotion, Sales, Tops